Today’s economy is energizing more and more companies to realize that innovation is the key to growth and competitiveness, and more than ever the need for an integrated approach to Product Management is essential. A product manager’s worth is based on how well he or she can innovate to provide value for both customers and investors. Without an Integrated Product Management approach, your ability to tightly integrate your business strategy, people, processes and technology is at great risk.
This presentation will address:
* The tensions product managers face that prevent them from innovating.
* Introduction to an adaptive methodology for innovation.
* What it takes to get started.
Who should attend?
Department-level product managers and marketing managers who are:
* Being driven to innovate.
* Looking for an adaptive methodology for innovation.
* Interested in technology that helps them innovate.
