{"id":5372,"date":"2019-07-25T10:23:47","date_gmt":"2019-07-25T09:23:47","guid":{"rendered":"https:\/\/www.threesl.com\/blog\/?p=5372"},"modified":"2023-11-01T11:59:36","modified_gmt":"2023-11-01T11:59:36","slug":"july-2019-newsletter","status":"publish","type":"post","link":"https:\/\/www.threesl.com\/blog\/july-2019-newsletter\/","title":{"rendered":"July 2019 Newsletter"},"content":{"rendered":"<h2 id=\"July\">Headline July 12th:<\/h2>\n<h3>Chaucer Appointed Clerk of the King&#8217;s Works<\/h3>\n<figure id=\"attachment_5375\" aria-describedby=\"caption-attachment-5375\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/antique-art-bookcase-1301585.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5375 size-thumbnail\" src=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/antique-art-bookcase-1301585-150x150.jpg\" alt=\"Old books on shelf Suzy Hazelwood from Pexels .com\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/antique-art-bookcase-1301585-150x150.jpg 150w, https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/antique-art-bookcase-1301585-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-5375\" class=\"wp-caption-text\">Books<\/figcaption><\/figure>\n<p>OK, this is a 2019 newsletter and the headline is from 1389 (and not from the 3SL newsletter, we may be a long established company but the MD assures me he&#8217;s not that old).<\/p>\n<p>What&#8217;s Geoffrey Chaucer, the Father of English literature from the middle ages got to do with Requirement&#8217;s Management? I hear you ask.<\/p>\n<p>Any wordsmith will strive to create a picture or describe an event in such a way that the reader is able to internally visualise and experience what the author is trying to convey. Whether that be fact or fiction is the main divide between literary and engineering authors. Visions of golden eagles carrying the author high above the earth in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Chaucer\">Chaucer<\/a>&#8216;s<a href=\"https:\/\/www.britannica.com\/topic\/Hous-of-Fame\"> <em>Hous of Fame,<\/em><\/a> or a depiction of <em>Hiccup<\/em>, a small Viking, on the back of a <em>Dragon<\/em>, by our most <a href=\"https:\/\/www.telegraph.co.uk\/news\/2019\/07\/09\/cressida-cowell-named-new-childrens-laureate\/\">recent Children&#8217;s Laureate<\/a> <a href=\"https:\/\/www.cressidacowell.co.uk\/\">Cressida Cowell<\/a>, may paint vivid pictures, but are works of fantasy.<\/p>\n<p>Business writing must also convey a visualisation to the reader. However in a very different style. No one would ever suggest writing your requirements in <span class=\"searchmatch\">octosyllabic<\/span> <span class=\"searchmatch\">couplets<\/span>, or even in rhyme. Although it does sounds fun! In the same way that a poet uses rules to create rhymes,\u00a0 couplets, sonnets or limericks, business writers follow hierarchical, brevity, atomic rules to keep requirements clear, concise and understandable. We&#8217;d rather draw you a diagram to illustrate the system than add another thousand words.<\/p>\n<p>Requirements need to have a purpose, a defined theme or product. Unlike the criticised unfinished, wandering <em>Hous of Fame.<\/em> In his job as the Clerk or works (CoW), Chaucer would have needed to provide clear instruction and detail to the builders. His work as a bureaucrat would also have required clear communication. An uncommon talent to find, skills in both literary and business writing, unless you know different? \u00a0 Let us know <a href=\"mailto:social-customer@threesl.com?subject=&quot;I'm a poet - and an Engineer&quot;\">social-customer@threesl.com<\/a><\/p>\n<h2 id=\"REGTM\">What&#8217;s In A Name?<\/h2>\n<figure id=\"attachment_5376\" aria-describedby=\"caption-attachment-5376\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.threesl.com\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5376 size-thumbnail\" src=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/Cradle_r_Square-150x150.png\" alt=\"Cradle Registered Trade Mark\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/Cradle_r_Square-150x150.png 150w, https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/Cradle_r_Square-300x300.png 300w, https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/Cradle_r_Square-100x100.png 100w, https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/Cradle_r_Square.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-5376\" class=\"wp-caption-text\">Cradle\u00ae<\/figcaption><\/figure>\n<p>Quite a bit really. We believe <em><big>Cradle\u00ae<\/big> &#8211; <small>From Concept to Creation<\/small><\/em> is synonymous with a product helping organise and manage projects world wide. In that regard we have successfully defended our registered trademark under the &#8220;software umbrella&#8221; for many years. However, many of you will be familiar with Cradle support, training and business consultancy. You may also be aware Cradle is now also available as a managed service (<a href=\"https:\/\/www.threesl.com\/blog\/cradle-saas\/\">SaaS<\/a>).\u00a0 In recognition of the work we do helping companies set up successful processes, and our service provisions, you&#8217;ll now also find Cradle\u00ae in classes 41 and 42.<\/p>\n<h2 id=\"GCLOUD\">G Cloud 11<\/h2>\n<figure id=\"attachment_5149\" aria-describedby=\"caption-attachment-5149\" style=\"width: 150px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5149\" src=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/04\/gcloud11-1.png\" alt=\"g-cloud HMGovernment\" width=\"150\" height=\"95\" \/><figcaption id=\"caption-attachment-5149\" class=\"wp-caption-text\">G-Cloud<\/figcaption><\/figure>\n<p>We&#8217;ve been successfully accepted into the UK government&#8217;s G-Cloud 11 framework. Thanks to the efforts of all involved.<\/p>\n<h2 id=\"SOCIAL\">Social Media<\/h2>\n<h3>Twitter<\/h3>\n<p><a href=\"https:\/\/twitter.com\/threesl\/status\/1141619946834690048\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5378 size-thumbnail\" src=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/battelle-tweet_june2019-150x150.png\" alt=\"Batelle Tweet\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/battelle-tweet_june2019-150x150.png 150w, https:\/\/www.threesl.com\/blog\/wp-content\/uploads\/2019\/07\/battelle-tweet_june2019-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>We liked the <a href=\"https:\/\/twitter.com\/threesl\/status\/1144191829115580416\">Soapbox challenge<\/a> that came to Barrow, and enjoyed the <a href=\"https:\/\/twitter.com\/threesl\/status\/1141989876063227904\">longest day<\/a> this year. We were impressed that <a href=\"https:\/\/twitter.com\/Battelle\">Battelle<\/a>&#8216;s micro engineering could identify you from a hair.<\/p>\n<p>&nbsp;<\/p>\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-buttons\"><a class=\"mashicon-twitter mash-small mash-center mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.threesl.com\/blog\/july-2019-newsletter\/&amp;via=threesl\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Tweet<\/span><\/a><a class=\"mashicon-facebook mash-small mash-center mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.threesl.com%2Fblog%2Fjuly-2019-newsletter%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Share<\/span><\/a><a class=\"mashicon-subscribe mash-small mash-center mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Newsletter<\/span><\/a><div class=\"onoffswitch2 mash-small mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47-->","protected":false},"excerpt":{"rendered":"<p>Headline July 12th: Chaucer Appointed Clerk of the King&#8217;s Works OK, this is a 2019 newsletter and the headline is from 1389 (and not from the 3SL newsletter, we may be a long established company but the MD assures me he&#8217;s not that old). What&#8217;s Geoffrey Chaucer, the Father of English literature from the middle &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.threesl.com\/blog\/july-2019-newsletter\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;July 2019 Newsletter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[77],"tags":[394],"class_list":["post-5372","post","type-post","status-publish","format-standard","hentry","category-newsletters","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>July 2019 Newsletter - 3SL Blog<\/title>\n<meta name=\"description\" content=\"July 2019 Newsletter Geoffrey Chaucer, poet or engineering writer? A discussion in July&#039;s newsletter. Along with &quot;What&#039;s in a Name&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.threesl.com\/blog\/july-2019-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"July 2019 Newsletter - 3SL Blog\" \/>\n<meta property=\"og:description\" content=\"July 2019 Newsletter Geoffrey Chaucer, poet or engineering writer? A discussion in July&#039;s newsletter. 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