February 2022 – Newsletter

Love, Reign and Stormy Weather

Love

#LoveEngineering Valentine heartFebruary the month of Saint Valentine, according to Wikipedia a 3rd-century Roman saint. The tails of his beheading as a martyr and the distribution of his bones are quite horrific.  A far cry from the modern celebration. It wasn’t until around the 14th century that he became associated as the patron saint of lovers. Apparently this was greatly promoted by the writings of Chaucer. Quite an achievement in reuse and adaptation!

Reign

Film Camera
Film Camera

This month also saw Her Majesty The Queen celebrate 70 years on the throne. The first British Monarch to celebrate a Platinum Jubilee, she will have seen many technological advances and changes during her time on the throne.  To illustrate the pace of progress think about a camera. During her coronation she may have been photographed by one of the first Polaroid instant cameras. In the 70s one of the first point and shoot cameras would have been the order of the day. On engagements in the 80’s one of the first digital cameras or a disposable camera could have been used, and in the 00’s snaps on phones would be the norm.

Storm

Stormy Sea Walney 2014
Storm

Naming storms is apparently a way to make things more memorable. A number or identifier is easy to forget. However,  many people will remember whether it was Storm Dudley or Eunice that felled the tree in their garden.

In conclusion, with tortuous metaphor bending…..

    • We Love engineering, we actively promote the concept of reuse and Adaptation.
    • We would encourage you to support an iterative and baselined design process, building on and improving the previous version whilst retaining traceability.
    • Cradle supports IDs, Names, Groups, and Comments for all item types. Making sure you use all these nomenclatures will aid you finding, discussing or grouping your requirement and design assets. After all would you rather query on ID343 or “Surface finish” ?

Training

Cradle Online Training
Online Cradle Training

The 2022 Public training course calendar has now been released. This has courses covering the main functions of Cradle. It is ideal if you are on-boarding new staff, or  are just new to Cradle. These online courses are tutor led so there is full interactivity and ability to ask questions. You’ll also be able to benefit from the questions and experience of other candidates.

These public courses are in addition to our individual company offerings. If your company has a large number of trainees for instance, or wants on-site training we will put on a separate course. Additionally if you need a course tailoring to your industry/implementation you should contact salesdetails@threesl.com

INCOSE Systems Engineering Tools Database

3SL has registered as a SETDB vendor with INCOSE

INCOSE SETDB Systems Engineering Tools Database
INCOSE SETDB

INCOSE have updated their vendor tool listings with a new database, the Systems Engineering Tools Database (SETDB). We have fully updated our entry and system engineers can search the database with their INCOSE membership, or an SETDB membership through systemsengineeringtools.com.

We are listed under 3SL and Cradle and our competencies listed in all available categories within their database.  This will be added to as they further update their database capabilities.

Social Media

Twitter

Northrop Grumman Tweet Feb 2022Hydroponics in space
Northrop Grumman Hydroponics

We wondered just how a seedling will function in space. Without gravity how will it grow up? Its leaves will be able to grow towards a light, but at the time of sprouting, which way will the root grow? All vital information, being worked on by @NorthropGrumman  if we are to grow crop resources in space.

Love is in the air we tweeted a Valentine message and reminded you that we use the hashtag #LoveEngineering to retweet and highlight stories from our customers and general engineering accomplishments. Why not join us in promoting good engineering stories?

Plimsoll Line Illustration
Plimsoll Line

We also noted that Samuel Plimsoll was to be congratulated on developing the simple safe load ship markings. This used the engineering principle of displacement in different salinity.  Mistakenly we thought this had nothing to do with the deck shoes of the same name, thanks to one eagle eyed reader. They pointed out “Plimsolls, the shoes, were named in his honour in 1876 (when his whistleblowing campaign for a loadline had made him a household name) by a sales rep for the Liverpool Rubber Company, because, being canvas above and rubber underneath, the shoes could only be safely immersed in water up to a certain point – like a merchant ship. ”

YouTube

Maximise your productivity with Cradle training
Maximise Productivity

You’ll have read that the new Public Training Calendar has been released.  Just to emphasise the benefits of training, for those that like something a little more visual (to send to their boss maybe), here’s our mini promo.

 

Public Online Training Course – Document Publisher October 2022

Document Publisher October 17th – 20th 2022

The second scheduled publishing course of 2022. Cradle report creation training – Document Publisher October 2022 course.

“Once you have managed your requirements and development, producing a comprehensive report, automatically based directly on the project data, provides an essential deliverable”

Cradle Online Course based on Photo by Andrew Neel from Pexels
Online Course

Businesses that have Cradle for their Requirements Management or Systems Engineering process can benefit from additional Cradle tools.

Document Publisher is a Windows® based publishing tool that allows professional documentation to be produced directly from the data within your project’s database. Fully understanding how to configure templates and data manipulation will offer the best output for you to provide to your stakeholders and customers, regulators and other interested parties.

Public Document Publisher Course October 2022

Often the document production task is run by an individual or a very small team. Therefore, this public online course will offer a cost effective way of providing training. You’ll benefit from all the normal learning, but will have the chance to network and share with other virtual attendees from other industries. However, if you have a larger team courses can be tailored and held at your premises / virtually depending on restrictions and requirements at a date and time to suit see here. This will be conducted over four ½ days.

Details:

DateSubjectVenueCostPre-RequisitesProvision
October 17th – 20thDocument PublisherOnline learning tutored course.
4 * ½ days.
£570+VATPC/Laptop – internet browser & Cradle installed **Soft copy course materials, and printed certificate

If you would like to be kept in touch with the details for this Training Course – Document Publisher October 2022 please send an email to salesdetails@threesl.com

Buy Now

All courses are available for direct purchase online.

Continue reading “Public Online Training Course – Document Publisher October 2022”

Public Online Training Course – Project Administration April 2022

Project Administration 20th-21st April 2022

Learn how to setup and manage projects to provide the best base for your users with this year’s – Project Administration April 2022 course.

“A great opportunity for project managers to understand their schemas”

Cradle Online Course based on Photo by Andrew Neel from Pexels
Online Project Administration Course

Businesses that have selected Cradle for their Requirements Management or Systems Engineering process can benefit from an in depth understanding on managing their installation.

Project Administration Course 20th to 21st April 2022

“The Project Administration course is designed for project team leaders or managers who administer and manage Cradle projects. It will cover user and project administration. It will also include setting up project schemas helping your users to hit the ground running. Most industries have only a few people that act as project administrators, therefore the public course is ideal. However, if you have a larger team or wish to cover multiple topics, courses can be tailored and held at your premises / virtually depending on restrictions and requirements or online at a date and time to suit” see here.

Details:

DateSubjectVenueCostPre-RequisitesProvision
April 20th – 21st 2022Project AdministrationOnline learning tutored course.
2 * ½ days.
£285+VATPC/Laptop – internet browser & Cradle installed **Soft copy course materials, and printed certificate

If you would like to be kept in touch with the details for this Training Course – Project Administration April 20th – 21st 2022 please send an email to salesdetails@threesl.com

Buy Now

All courses are available for direct purchase online.

Continue reading “Public Online Training Course – Project Administration April 2022”

Public Online Training Course – Document Publisher March 2022

Document Publisher March 21st – 24th 2022

Make your output shine with the first publishing course of 2022. Cradle report creation training – Document Publisher March 2022 course.

“Once you have managed your requirements and development, producing a comprehensive report, automatically based directly on the project data, provides an essential deliverable”

Cradle Online Course based on Photo by Andrew Neel from Pexels
Online Course

Businesses that have Cradle for their Requirements Management or Systems Engineering process can benefit from additional Cradle tools.

Document Publisher is a Windows® based publishing tool that allows professional documentation to be produced directly from the data within your project’s database. Fully understanding how to configure templates and data manipulation will offer the best output for you to provide to your stakeholders and customers, regulators and other interested parties.

Public Document Publisher Course March 2022

Often the document production task is run by an individual or a very small team. Therefore, this public online course will offer a cost effective way of providing training. You’ll benefit from all the normal learning, but will have the chance to network and share with other virtual attendees from other industries. However, if you have a larger team courses can be tailored and held at your premises / virtually depending on restrictions and requirements at a date and time to suit see here. This will be conducted over four ½ days.

Details:

DateSubjectVenueCostPre-RequisitesProvision
March 21st – 24thDocument PublisherOnline learning tutored course.
4 * ½ days.
£570+VATPC/Laptop – internet browser & Cradle installed **Soft copy course materials, and printed certificate

If you would like to be kept in touch with the details for this Training Course – Document Publisher March 2022 please send an email to salesdetails@threesl.com

Buy Now

All courses are available for direct purchase online.

Continue reading “Public Online Training Course – Document Publisher March 2022”

Public Online Training Course – Requirements Management November 2022

Requirements Management November 21st to 24th 2022

The third RM training this year is – Requirements Management November course.

“A great opportunity for small teams, or a couple of new team members to get started with RM and Cradle”

Cradle Online Course based on Photo by Andrew Neel from Pexels
Online Course

Businesses that are introducing Cradle and full Requirements Management processes into their operations, can book training for all aspects of the roll-out, from the basics through to specialist administration courses – See here. These courses are tailored and held at your premises / virtually depending on restrictions and requirements and are ideal for getting a team up and running.

Public Requirements Management November 21st to 24th 2022

If, however, you have one or two people new to a project or only have a very small team, this may not be a viable solution. With 3SL’s public online courses, you’ll benefit from all the normal learning, but will have the chance to network and share with other virtual attendees from other industries. This can be a cost effective solution to get you up to speed with Cradle and Requirements Management.

Details:

DateSubjectVenueCostPre-RequisitesProvision
November 21st to 24th 2022Requirements ManagementOnline learning tutored course.
4 * ½ days.
£570+VATPC/Laptop – internet browser & Cradle installed **Soft copy course materials, and printed certificate

If you would like to be kept in touch with the details for this Training Course – Requirements Management November 2022 please send an email to salesdetails@threesl.com

Buy Now

All courses are available for direct purchase online.

Other Dates and Courses:

For details of other courses on offer this year please see our 2022 training calendar.

Continue reading “Public Online Training Course – Requirements Management November 2022”

Cradle Public Training Courses 2022

Training Course Dates for 2022

3SL are offering a number of Cradle public training courses in 2022.

Cradle Online Training
Online Cradle Training

Public courses are ideal for companies;

    • with a small number of candidates
    • starting using Cradle but not needing an industry tailored course
    • using more advanced features

These courses are an alternative to the tailored, industry/implementation specific consultancy and training offered by 3SL. This makes for a cost effective solution, where you’ll benefit from all the normal learning, with the advantage that a public course will have the chance to network and share with other virtual attendees from other industries.

Following feedback our online courses have been split into smaller part day sections. (a two day course will now be delivered over four ½ days). This will allow candidates a longer break from training screens and more of an opportunity to put in practice some of the topics covered. When returning to the following session any questions can then be resolved.

This calendar is subject to change. Courses may be added removed or altered depending on demand. Booking will become available through the website shop for credit/debit card transactions prior to each course. For purchase orders and transfer payments please contact 3SL.

Details:

 

DateSubjectVenueCostDetails
March – 21st to 24thDocument PublisherOnline learning tutored course.
4 * ½ days.
£570+VATdocument-publisher-march-2022
April – 20th to 21stProject AdministrationOnline learning tutored course.
2 * ½ days.
£285+VATproject-administration-april-2022
May – 23rd to 26thRequirements ManagementOnline learning tutored course.
4 * ½ days.
£570+VATrequirements-management-may-2022
JulyTBA
August – 15th to 18thRequirements ManagementOnline learning tutored course.
4 * ½ days.
£570+VATrequirements-management-august-2022
September – 20th to 21stRisk ManagementOnline learning tutored course.
2 * ½ days.
£285+VATrisk-management-september-2022
October – 5th to 6thUserOnline learning tutored course.
2 * ½ days.
£285+VATuser-october-2022
October – 17th to 20thDocument PublisherOnline learning tutored course.
4 * ½ days.
£570+VATdocument-publisher-october-2022
November- 21st to 24thRequirements ManagementOnline learning tutored course.
4 * ½ days.
£570+VAT
requirements-management-november-2022

If you would like to be kept in touch with the details for Cradle public training courses 2022, please send an email to salesdetails@threesl.com.

Buy Now

All courses are available for direct purchase online.

Continue reading “Cradle Public Training Courses 2022”

Six Marketing Tips

Promise What You Can Deliver

Porridge 'just right' based_on_klara-avsenik--eLS9k_uhUc-unsplash
Just right porridge

Don’t over promise and under deliver. This will win no favours or repeat business. Over engineering may keep your customer happy but will cost you dearly. When expectations are met precisely and on time, that’s just right.

Know Your Audience

Car Park Ticket Advertising - Not appropriate for all products
Car Park Ticket Advertising

If you are selling burgers, advertising on the back of a car park ticket to customers who are in town makes complete sense. It would be fairly ineffective for a sub sea valve manufacturer to take the same stance.

Equally even if you are a country or worldwide retailer, advertising your Autumn range of formal attire in a national farm supplies journal is unlikely to make many sales. That’s in no way implying our farmers don’t dress for occasions. However,  at the time they are looking through a trade magazine looking for a replacement slurry pump impeller, the Rotary Club** harvest dinner is not going to be top of their mind.

Use Multiple Avenues with the Same Message

3SL QR codeIf you hand out a leaflet at a trade fair, there’s nothing wrong with having a matching landing page with the QR code on the back of your business card.

Email Campaign screen shot
Email Campaign

Emails with the same matching message can be a ‘reminder’ of the previously seen message. Additionally posting a related story on your social media re-enforces the message and makes it easier for a customer to find the details they need.

Select Related Imagery

Fell Chips logo based on based on_pexels-miguel-á-padriñán-343457
FellChips

Pictures invoke a speedier reaction in the brain compared to text alone. However, it should be something connected with your product or service.  An electronics OEM (Original equipment manufacturer)  might find the image of an IC (chip) a bit lacklustre as an advertising image, a whole PCB (printed circuit board) or related components would be better.

Fell Chips Fell logo based on carlitos-Generic-40-pins-IC_pexels-jude-mitchellhedges-8409988
Associated Image

However, a view of a lovely landscape, just because they are based near the fells* is going to confuse. However, used in the right way could be a distinguishing identity.

Keep Your Brand Clear

Logo confusion with a large mix of styles
Logo confusion with a large mix of styles

There is no point building a brand only to have it confused with others brands. It is important to look at, your competitors, those with a similar name, logos of a similar nature. A few years back the trend for a ‘swish’ under the company logo swept across a number of re-brands. For each brand they may have believed they were modernising, indicating a forward moving company. However, it became difficult to tell some of these brands apart.

Logo adaptations
Brand Variants

Once you have done your research and decided you have a stand-out identity, keep plugging the brand to build familiarity. You don’t want your customers to be confused as to whether there is more than one company with a similar product. If you do rebrand, gradual changes can work well, otherwise a huge investment into establishing your new identity is needed.

The Unrelated Can Work

Campaigns with outside the box imagery, songs or unexpected tales can catch people’s attention. This can drive traffic to your real goal. In B2C (business to customer) marketing it can be very effective. Unless that is to become your trademark marketing though, it should be used with caution, as over use can tire.

It is not found as often in B2B (business to business) marketing, but that’s not to say you shouldn’t try. You, after all, are trying to provoke a reaction and get noticed.


 

*Fells: Mainly Northern British: An upland stretch of hills. From the old Norse word ‘fell’ which signified the parts of the mountains that are usually located above the endpoint of the alpine trees.

**Rotary Club: Part of the rotary.org/en organisation usually involved in local community / charitable operations